23 A- ENT

1. Social capital: nearly 80,000 followers on social media.
A large audience means more potential customers and donors.
Not rare, as lots of organizations have large social followings.
Easy to copy.
Not easily substituted, other than maybe email lists.

2. In person connections: We’ve worked with hundreds of teachers directly.
This direct contact to people is valuable because it’s building relationships.
Not rare, lots of people do this. We have traveled all over the world though, so this is harder for a company to build.
Possible to copy, but not instantly. It would take time and resources for someone else to do and build.
Not easy to substitute, as it took time for us to build these relationships.

3. Experience- our team has a unique level of experience working with sharks all over the world and in different capacities.
This is the heart of our ability to create and build our program and materials.
Yes, rare to find this unique combination of people with these specific resources and knowledge.
No, you cannot copy years of personal experience and knowledge.
There is no substitute for knowledge gained from experience.

4. Knowledge: we’ve worked with hundreds of teachers to gain knowledge and understanding of curriculum and standards
These connects and relationships are extremely valuable. They add to our reputation and our reach.
Not rare, but definitely not easily done, as it takes time to build.
People could copy, but again, it would take a lot of time and networking.
This is not easily substituted, as these relationships are unique and took time to build.


5. Knowledge: our team has studied and worked with dozens of species of sharks all over the world. We have first hand knowledge of these animals.
This is the heart of our ability to create and build our program and materials.
Yes, rare to find this unique combination of people with these specific resources and knowledge.
No, you cannot copy years of personal experience and knowledge.
There is no substitute for knowledge gained from experience.

6. Reputation: we have built a solid audience and community and now have an excellent reputation with testimonials from all over the world.
Yes, very valuable as it’s what people say about us. It’s what the world thinks of us. It’s our credibility.
Not rare, but definitely not easily done, as it takes time to build.
People could copy, but again, it would take a lot of time and networking.
This is not easily substituted, as these relationships are unique and took time to build.

7. Media capabilities: We can shoot all our own content with high resolution photo and video cameras
Yes, it’s valuable as it means we do not have to rent/buy equipment or hire people ( we could not afford to do) and gives us amazing content that we have full rights to.
Not rare, but expensive to create or recreate. Some of our footage is unique (i.e lemon shark giving birth)
People can definitely copy, but it would take a lot of time and be very expensive. This footage and content has been collected and produced over many years.
We could get from other people, but would be expensive and have to deal with copyright and ownership..etc.

8. Media personalities: Many of our team members have been on TV and work in TV. They have a large social capital as individuals. I myself have 41, 000 followers on Instagram alone.
It’s valuable because it lends to credibility and our ability to build an audience.
It can be rare, as not everyone has a large following.
People could copy, but it would take time and resources.
Not really easy to substitute with our other resources, although they do work together.

9. Equipment: We have hi tech equipment for creating unique content. This includes 8K underwater camera systems and the ability to created VR videos.
Yes, valuable as far as monetarily and for the resources and content we are able to create.
Rare for many small nonprofits.
Not easily copied because of expense and time to learn how to use equipment and produce content.
Not substituted by any other resources.

10. Intellectual property: We have already created a large amount of lesson plans, activities, curriculum, videos…etc.
Yes, extremely valuable, as it’s a large part of what we do and who we are.
Rare because it was created by a unique combination of people with unique knowledge and experience.
Our unique combination of assets and intellectual property would not be easily copied.
Not able to substitute.

Our most valuable resource is definitely our team! We have been working with sharks for decades and bring unique experience and direct knowledge to the table. We have worked all over the world and have worked with dozens of different species of sharks. This would be nearly impossible to replicate. It is also what makes us unique and has allowed us to build a large audience and successful program. This resource would take years and years to replicate, were it even possible. It's ultimately what separates us from other organizations and allows us to offer a unique product and experience for students.